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How Geico, New Balance and Louis Vuitton brand affinity...
Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers...
Talk sells: the power of conversation in social shopping
The power of social shopping shows how conversation plays a key role, and why Twitter...
How streaming TV is using Halloween in the battle for subscribers...
Spooky streaming efforts look to woo subscribers and pre-holiday advertisers.
Metaverse and Web3 marketing glossary—key words and terms...
A list of metaverse and Web3 words for brands and marketers.
Eleven merges into Mekanism as parent Plus Company doubles...
The news comes as Plus Company looks to build its base with performance marketing...
California starts $40 million agency review for opioid...
California will open RFPs on Oct. 17 for a two-year contract to create a statewide...
How the metaverse is coming to TV—NFTs could reinvent fandom
TV Web3 executives discuss the value of evolving NFT technologies for building audiences...
Behind Waterford’s new marketing moves to attract younger...
Waterford opened its only store last week in New York in an effort to modernize...
MLB signs first CBD sponsorship for major sports in deal...
The hemp-based product will become the ‘Official CBD of Major League Baseball.’
