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Magna predicts stronger US ad sales growth in 2023 and 2024

Magna predicts stronger US ad sales growth in 2023 and...

After two quarters of stagnation, digital advertising bolsters ad spend while traditional...

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How the auto workers strike will affect the ad industry

How the auto workers strike will affect the ad industry

Ford, General Motors and Stellantis could curtail spending if the UAW strike lingers,...

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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

Top 5 food and beverage brands ranked by ‘share of influence’:...

Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic...

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Olivia Rodrigo’s new video was ‘Shot on iPhone’ in Apple’s latest big celeb music project

Olivia Rodrigo’s new video was ‘Shot on iPhone’ in Apple’s...

Jack Begert and Xiao “X” Liu filmed ‘Get Him Back!’ on the newly released iPhone...

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The top 5 diversity, equity and inclusion efforts to know about right now

The top 5 diversity, equity and inclusion efforts to know...

The campaigns come from Stonyfield Organic, Billboard Espanol and more.

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Football marketing news—Captain Morgan recruits Victor Cruz, Bebe Rexha for NFL treasure hunt

Football marketing news—Captain Morgan recruits Victor...

Tracking ads, brand moves and more.

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TikTok fined $368 million for putting EU children’s data at risk

TikTok fined $368 million for putting EU children’s data...

The fine follows intense scrutiny of child safeguarding practices at the company.

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Byron Allen bids $10 billion for ABC, other Disney networks

Byron Allen bids $10 billion for ABC, other Disney networks

Disney is considering strategic options for its traditional TV networks but no decisions...

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Tubi’s niche programming ‘just keeps going’ in Mischief’s absurd new ads

Tubi’s niche programming ‘just keeps going’ in Mischief’s...

Four spots extend Tubi’s “rabbit hole” theme, while a separate series spoofs studio...

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How brands can leverage the massive in-store retail media opportunity

How brands can leverage the massive in-store retail media...

More than double the reach of digital audiences, in-store retail media enables brands...

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Watch the newest commercials from Citi, Autotrader, Peloton and more

Watch the newest commercials from Citi, Autotrader, Peloton...

Citi says, “We’re not a startup, but our Innovation Labs use new technologies to...

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Nielsen replaces CEO amid measurement turbulence

Nielsen replaces CEO amid measurement turbulence

Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the...

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GroupM strikes deal with A+E to secure sponsorships for diverse programming

GroupM strikes deal with A+E to secure sponsorships for...

The goal of the deal is to help speed the pace of development of diverse content. 

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A concept car that protects Black drivers at traffic stops is coming to the Detroit Auto Show

A concept car that protects Black drivers at traffic stops...

Omnicom agencies Goodby Silverstein & Partners and Critical Mass worked on the...

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IAB and MRC’s new retail media guidelines target the industry’s measurement issues

IAB and MRC’s new retail media guidelines target the industry’s...

The Interactive Advertising Bureau and Media Rating Council are tackling retail...

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Nielsen rival iSpot buys 605 as it bets on measurement outcomes driving TV currency

Nielsen rival iSpot buys 605 as it bets on measurement...

ISpot has been strong with marketers and audience measurement while 605 has history...