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Need more efficient Meta ads this Black Friday Cyber Monday? Here’s what you can do

Need more efficient Meta ads this Black Friday Cyber Monday?...

MikeTyes Sep 8, 2023 0 26

Your brand’s first-party data is a goldmine for unlocking efficiency from Meta ads,...

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Prioritizing DE&I initiatives—5 ways to maintain a commitment to diversity

Prioritizing DE&I initiatives—5 ways to maintain a commitment...

Hollif Sep 8, 2023 0 21

How to create an inclusion-centered workplace that withstands DEI attacks.

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Guinness calls on fans not to jinx the Ireland team ahead of the Rugby World Cup

Guinness calls on fans not to jinx the Ireland team ahead...

BigThink Sep 8, 2023 0 27

Self-deprecating campaign from AMV BBDO warns against overconfidence following the...

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Heinz partnered with decor brand Lick to make ketchup-red paint

Heinz partnered with decor brand Lick to make ketchup-red...

KickT Sep 7, 2023 0 19

Limited-edition Red HTK 57 paint mirrors the Heinz ketchup color when it dries.

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Freelance marketplace Fiverr tackles AI job fears in new campaign

Freelance marketplace Fiverr tackles AI job fears in new...

Astrong Sep 7, 2023 0 15

Fiverr's new in-house campaign takes an optimistic view of AI in a highly pressurized...

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Football marketing news—see Modelo's college campaign and more

Football marketing news—see Modelo's college campaign and...

ValVades Sep 7, 2023 0 15

Tracking ads, brand moves and more.

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Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy

Hyundai’s NFL campaign leans into return-to-office trend,...

BigThink Sep 7, 2023 0 19

Hyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker...

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Pepsi brings back vintage Madonna, Britney Spears ads for MTV’s Video Music Awards

Pepsi brings back vintage Madonna, Britney Spears ads for...

Tfoso Sep 7, 2023 0 11

The soda brand has also revived other classic music spots, including Robert Palmer’s...

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Parents are becoming more skeptical of brands, study finds

Parents are becoming more skeptical of brands, study finds

Fransebas Sep 6, 2023 0 19

Brands that rated highly among parents are percevied as humble, helpful and good...

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Coors Light commemorative can replicates the billboard Shohei Ohtani smashed with a foul ball

Coors Light commemorative can replicates the billboard...

Konoly Sep 6, 2023 0 20

Rethink’s reactive campaign also included activations at Angel Stadium after the...

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Nielsen laying off 9% of its global workforce

Nielsen laying off 9% of its global workforce

ShanonG Sep 6, 2023 0 18

Measurement giant cites need to bring costs in line with revenue; others cite private-equity...

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Tom Brady named Delta strategic adviser and brand advocate

Tom Brady named Delta strategic adviser and brand advocate

Troov Sep 6, 2023 0 16

In his latest post-NFL play, Brady signed a long-term contract with Delta Air Lines.

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Babybel cheese and Candy Land team up to reach millennial parents in nostalgic marketing play

Babybel cheese and Candy Land team up to reach millennial...

Koichiko Sep 6, 2023 0 18

Babybel Goodness Land is meant to help kids and millennial parents find a common...

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Heineken is freezing beer into ice cubes that are 20% colder and melt two times slower

Heineken is freezing beer into ice cubes that are 20% colder...

Kass Sep 5, 2023 0 17

Wunderman Thompson Thailand’s ‘Heineken Star Ice’ project taps into the common practice...

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YouTube data and partner sites need more scrutiny, MRC says

YouTube data and partner sites need more scrutiny, MRC...

JaneWalter Sep 5, 2023 0 25

Industry quality arbiter seeks audits of YouTube viewer counts and platform partners...

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NFL and college football marketing news—players, hip-hop artists team on EP project

NFL and college football marketing news—players, hip-hop...

Troov Sep 5, 2023 0 22

Tracking ads, brand moves and more.