Classifields ads
Behind Unilever’s ‘Black Men Love’ campaign for SheaMoisture...
Campaign battles misconceptions, recognizes shift toward self-care and mental health,...
How to get Gen Z to shop in stores
The demographic prefers branded pop-up shops and self-checkout, according to a new...
Generative AI—how marketers can prototype, experiment and...
Exploration requires a safe space and a cross-functional innovation team to oversee...
Inside TikTok and Amazon’s symbiotic advertising relationship
E-commerce giant Amazon increases advertising on hot social video site TikTok even...
Ford hires Lisa Materazzo from Toyota as CMO
The automaker also announced new roles for two members of the founding family, Elena...
Allyson Felix unveils new Saysh ads, takes swipe at Nike...
The U.S. track and field legend promotes the Felix Runner, including a billboard...
Dentsu Creative built ‘The Artificial Client’ to give AI-generated...
The results are more cartoony than useful, but the agency says it shows the potential...
Hear how Barbie, Peacock and Unilever are reshaping the...
Join marketing leaders at the Ad Age Media Summit on Oct. 3 and 4.
J.M. Smucker to buy Twinkies maker Hostess for $5.6 billion
Smucker’s price for Hostess represents a 22% premium to Hostess’ closing price on...
Verizon awards Ogilvy consumer account long held by McCann
McCann has been on Verizon’s roster since 2015
Roblox expands loyalty opportunities with in-game subscriptions...
The gaming platform appears fixed on offering Web3-like capabilities, just without...
Bud Light’s big football marketing bet—is it enough to...
As sales losses look increasingly permanent, the brand looks for a rebound behind...
Football marketing news—see Progressive's newest NFL ‘Replay’...
Tracking ads, brand moves and more.
Amazon debuts boiler room campaign for ‘Thursday Night...
Marshawn Lynch and Prime’s announcers will “turn on” the action each week in spots...
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