Classifields ads

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Robyn Streisand on the ‘ROI of love’

Robyn Streisand on the ‘ROI of love’

The founder and CEO of The Mixx and Titanium Worldwide writes about working with...

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Inside Stagwell’s Sports Beach at Cannes and how it helped athletes connect with brands

Inside Stagwell’s Sports Beach at Cannes and how it helped...

Stagwell’s Sports Beach featured 38 athletes such as former NBA star Carmelo Anthony,...

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Edelman targeted by climate activists at Cannes

Edelman targeted by climate activists at Cannes

Clean Creatives held placards and interrupted a panel over the PR giant’s ongoing...

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Juan Acosta on ‘owning our light, our identity and our story’

Juan Acosta on ‘owning our light, our identity and our...

The mental health advocate writes about how “community is what saved my life when...

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TBWA\Worldwide CEO says AI hype is overshadowing creativity struggles within the industry

TBWA\Worldwide CEO says AI hype is overshadowing creativity...

Troy Ruhanen says creativity has been “bloody average” and “not in its boldest place.”

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The future of live sports: Why streaming is a touchdown for advertisers

The future of live sports: Why streaming is a touchdown...

Thursday Night Football on Prime Video shows how live sports on streaming TV can...

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Chick-fil-A’s cows return to TV to promote new mobile game

Chick-fil-A’s cows return to TV to promote new mobile game

The bovines, which last appeared on TV in 2019, are plugging a new Code Moo game...

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Inside Wieden+Kennedy’s amusingly garish ‘NOT 4 $ALE’ storefront in Cannes

Inside Wieden+Kennedy’s amusingly garish ‘NOT 4 $ALE’ storefront...

Creative director Adam Rix on creating “a haven of creativity and stupidity” on...

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Michael Goldberg, longtime ad executive at Deutsch and Zimmerman, dies at 57

Michael Goldberg, longtime ad executive at Deutsch and...

Goldberg is remembered for his human touch as much as his acumen for new business.

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TV upfront budgets down significantly—why it could benefit streamers

TV upfront budgets down significantly—why it could benefit...

Media buyers expect TV pricing to decrease as client budgets drop as much as 60%.

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Market Views: Can soaring Japanese equities go even higher?

Market Views: Can soaring Japanese equities go even higher?

Japanese stocks have hit their highest level in decades. FinanceAsia sister title,...

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HKEX reattempts HKD-RMB dual counter model

HKEX reattempts HKD-RMB dual counter model

The move reduces exchange-rate risk and could encourage the accumulation of renminbi...

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ADDX appoints former SGX leader to board

ADDX appoints former SGX leader to board

The digital securities platform has appointed Sutat Chew to drive the platform’s...

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See how Maximum Effort Channel on Fubo is messing with ad breaks

See how Maximum Effort Channel on Fubo is messing with...

Voiceovers are delivered in a whisper in spots for Autodesk, Mint Mobile and Betty...

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WPP takes a 30% stake in Majority

WPP takes a 30% stake in Majority

The Atlanta-based agency, which lists Shaquille O’Neal as a co-founder, launched...

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72andSunny ad targeting anti-abortion movement plans to fund abortions if viewers press skip

72andSunny ad targeting anti-abortion movement plans to...

New ad from 72andSunny funded by DTC women’s health brands such as Wisp, August,...