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How AI can actually make an impact for digital advertisers
Now that AI has been established as a resource and time-saver in digital advertising,...
Accenture leans into AI with $3 billion investment
Investment comes month after Accenture Song CEO sung AI's praises.
See Heineken's 150th birthday video
Heineken's global campaign highlights good times and bad spelling.
Black creators drive higher media value for marketers,...
A new report from Group Black and Nielsen reveals Black creators have larger and...
Serviceplan Group takes minority stake in L&C NYC and launches...
Serviceplan Americas will be led by Pereira O’Dell’s Co-founders, Andrew O’Dell...
How to make sense of marketing mix modeling—and make it...
DAC debunks the four biggest marketing mix modeling myths and offers best practices...
Known hires former TikTok and Apple executive as first...
Known also hires Jordan Schultz as head of social and promotes Aya Baeshean to head...
Watch the newest commercials from Allstate, KPMG, Adidas...
Allstate’s Mayhem character, portraying a bear, breaks into a car parked in the...
McDonald’s and Burger King put up dueling outdoor ads both...
The ‘A.I’m lovin’ it’ campaign went up first—but BK was quick to respond with its...
Terry Crews launches agency Super Serious with a mini-musical...
Matt O’Rourke and Paul Sutton joins Crews as partners in entertainment-driven venture.
