‘Knock Knock’ silent help for abuse victims campaign from Cheil Worldwide wins Glass Lions Grand Prix
Cheil Worldwide’s campaign for the Korean National Police Agency gave domestic violence abuse victims a way to silently call for help.
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Cheil Worldwide created a way for victims, who are typically living with their abusers, to silently report domestic violence. Victims can call the police and tap any number twice on their phones. The police then send a link that allows them to see what is happening in the victim’s home via their camera and also track their location.
Gold winner
One Gold Lion was awarded in this category. It went to “Schoolgirl Newscasters,” a campaign for EBM from Impact BBDO in Dubai. The PSA highlighted the 22.5 million children who are out of school in Pakistan, most of whom are girls.
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