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The New York Times unveils first big brand campaign under its ‘essential subscription’ strategy

The New York Times unveils first big brand campaign under...

JaneWalter Apr 24, 2023 0 32

Droga5 spots position The New York Times as a must-read for more people under the...

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How TV networks’ battle with YouTube is fueling measurement debate

How TV networks’ battle with YouTube is fueling measurement...

Tekef Apr 24, 2023 0 32

Behind the struggle at the root of much of TV’s measurement quandary.

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Gen Z among consumers most likely to keep buying during the economic downturn: Datacenter Weekly

Gen Z among consumers most likely to keep buying during...

Fransebas Apr 22, 2023 0 42

Also: Disney’s data deal with Kroger and PepsiCo, macroeconomic news in a nutshell,...

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Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy

Bud Light's marketing leadership undergoes shakeup after...

Tfoso Apr 22, 2023 0 30

Alissa Heinerscheid, who has led the brand since June, takes leave of absence and...

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Nielsen refuses to work with OpenAP’s Joint Industry Committee

Nielsen refuses to work with OpenAP’s Joint Industry Committee

KickT Apr 22, 2023 0 38

Measurement company pushes back against recent industry initiative to standardize...

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R/GA lays off approximately 15% of US staff

R/GA lays off approximately 15% of US staff

Troov Apr 22, 2023 0 32

Shop claims under 100 employees were affected.

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Snoop Dogg promotes a hard seltzer brand despite Corona deal

Snoop Dogg promotes a hard seltzer brand despite Corona...

Tekef Apr 22, 2023 0 32

Rapper known for Corona ads also owns Death Row Records, which is collaborating...

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Roku and UM partner to measure diverse-owned media networks

Roku and UM partner to measure diverse-owned media networks

JimMin Apr 21, 2023 0 35

Advertisers will receive viewership data from previously unrated media sellers.

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See U.S. Army's first campaign after pulling Jonathan Majors ads

See U.S. Army's first campaign after pulling Jonathan Majors...

AbJimroe Apr 21, 2023 0 37

“It's Your Time” builds on efforts to recruit Gen Z by spotlighting the different...

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2023 Small Agency Awards—final deadline is Wednesday

2023 Small Agency Awards—final deadline is Wednesday

Troov Apr 21, 2023 0 45

The deadline to enter the 2023 program is April 26.