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Executives are backing away from ESG as recession risks...
More than eight of 10 global CEOs anticipate a recession within the next 12 months,...
VideoAmp launches second-by-second TV measurement as marketers...
BET tests measuring by seconds to help analyze custom audiences for P&G and...
How midterm political ad spending could hit a record $9...
Kantar/CMAG's updated political media ad spending totals for 2022 midterms.
How Meta reset brand safety controls on Facebook and Instagram
Meta has a new plan to show brands exactly where their ads appear in the feed.
Why Gatorade is getting into the gummies business
The PepsiCo-owned brand continues its innovation push as it fends off new competitors...
What ad-supported streaming TV needs to know to keep on...
Major streamers, including Amazon, are investing in solutions that take traditional...
Watch Pepsi’s ‘Footloose’ remake
The soda brand jumps on TikTok-fueled renewed interest in the movie with a modern...
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HSBC poaches Goldman Sachs veteran for North Asia Global...
Hong Kong-based Christina Ma replaces Dai Kitamura, who will leave the bank in November...
India’s inclusion into global indices faces further...
Issues around capital gains tax and settlement rules need to be addressed before...
The peculiar realm of the metaverse
The metaverse is challenging user perception of materiality, digitalising elements...
Singapore firm broadens blockchain capabilities
ChainUp has announced the appointment of former Singapore prime minister and MAS...
Sprite sponsors new ‘Black Panther’ movie—here are its...
The Coca-Cola Co. brand is using ‘Black Panther: Wakanda Forever’ to appeal to young...
See McDonald’s’ first Cactus Plant Flea Market ad
The commercial from Wieden+Kennedy New York shows McDonald's characters driving...
Peloton to put bikes in Hilton hotels as part of new deal
Hilton will be the first chain to offer Peloton Bikes across all of its US branded...
Kim Kardashian to pay $1.3 million to SEC over crypto touting
The commission alleged that she broke US rules without disclosing she was paid for...
Victoria’s Secret continues rebrand with new global push
Victoria's Secret has a new campaign called 'Undefinable' that features personal...
