Classifields ads
#TikTokMadeMeBuyIt trend put to the test by influencer...
Pearpop turned to creators to demonstrate their ability to generate buzz around...
How streaming is helping TV advertisers reach Gen Z on...
Sponsored content, such as new streaming series “Follow Me,” creates new opportunities...
Yuga Labs to talk brand building at Ad Age’s Web3 Summit
A discussion with chief creative officer Michael Figge will explore marketers’ pathway...
What brands can learn from Gen Z’s environmental awakening
Consumers will reward sustainability, but punish marketers whose efforts are insincere
EssenceMediacom's new US Chief Strategy Officer on reaching...
Five questions with EssenceMediacom's Preeti Nadgar, who discusses “hacking” platforms...
How NBC Sports is growing its NIL business
NBC Sports partners with name, image, likeness marketplace MOGL to scale its college...
Disney, Kroger and PepsiCo test using retail data for connected...
Beta test of CPG audience targeting on Hulu is Disney's first with retail media...
Dick’s Sporting Goods hires new CMO
Dick's Sporting Goods CMO Ed Plummer is retiring and will be replaced by Emily Silver...
Cavinder twins use NIL deals to pave post-college careers
Haley and Hanna Cavinder have already launched two ventures relating to previous...
