Cunard unveils ship visit and fam trip programme

Cunard will host 220 agents in its first wave of ship visits this year.

Queen Mary 2 will welcome agents on board in Southampton on May 16 and in Liverpool on September 18 and 19.

The line’s newest ship, Queen Anne, will also have events for the trade on June 20 in Southampton.

Agents can register for a place on the Shine Rewards Platform, alongside opportunities to join three fam trips between July and November.

The trips will include drink receptions, training workshops, a speciality dining experience and shore excursion, with up to 38 agents on each.

Queen Anne will host the first with a Norwegian fjords cruise between July 4 and 11.

Queen Marry 2 will run the second to Rotterdam and Zeebrugge between September 10 and 14.

Queen Victoria will offer the third voyage with a short break to Amsterdam between November 6 and 10.

Another series of ship visits will be announced in the autumn.

Tom Mahoney, Cunard director of UK sales, said: “Our 2025 programme of fam trips and ship visits is designed to empower our valued travel agent partners with the knowledge and confidence to sell Cunard with passion and expertise.

“As we continue to strengthen our relationships with the trade, we look forward to welcoming more agents on board our iconic fleet and showcasing why Cunard remains the pinnacle of luxury ocean travel.”