It looks like no one is buying Nvidia’s RTX 4070

A week after releasing, it appears Nvidia's midrange RTX 4070 is off to a rocky start in terms of sales.

Apr 22, 2023 - 21:04

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It looks like no one is buying Nvidia’s RTX 4070

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Despite some positive reviews, including our own RTX 4070 review, Nvidia’s latest graphics card is reportedly seeing poor sales. Only one week after launching, it’s being beat by last-gen GPUs on bestseller charts, and reports suggest Nvidia could pause production to keep the price stable.

Wccftech reported that an update posted on the Chinese Board Channel forums says Nvidia could temporarily halt production in order to “maintain a stable price system.” It’s hard to say if Nvidia will actually pause production or not. Inventory and sales numbers are rarely shared, so it’s important to handle a forum post like this with some skepticism.

The RTX 4070 graphics card on a pink background.

Jacob Roach / Digital Trends

Even without the forum post, it’s clear RTX 4070s aren’t flying off the shelves. The card doesn’t appear until the seventh position on Amazon’s Best Sellers list, and is being beat out by AMD’s RX 580 — a card that released over six years ago. The situation is even worse at Newegg, where the RTX 4070 doesn’t show up in the first three pages of bestsellers (around 60 GPUs) despite several models being available at list price.

In Germany, TechEpiphany says that the card is doing slightly better. In a weekly report of sales, the RTX 4070 topped the charts, but only narrowly over AMD’s last-gen RX 6600. Since then, the account reports that sales have skyrocketed for the card in Germany, with it leading the sales charts for last week.

🔥 Graphics Cards Retail Sales Week 15 2023 (mf)
(RTX 4070 launch week)

ℹ️ Units/share:
AMD: 2660 units, 58.98%, ASP: 559
Nvidia: 1830, 40.58%, ASP: 798
Intel: 20, 0.44%, ASP: 289

ℹ️ Revenue/share:
AMD revenue: 1488180, 50.36%
NVIDIA: 1461225, 49.45%
Intel: 5782, 0.2%

ℹ️… pic.twitter.com/rQLp5fTyh3

— TechEpiphany 🇭🇺🇷🇺🇧🇾🇷🇸🇧🇷🇿🇦🇰🇪🇱🇮 (@TechEpiphany) April 15, 2023

Although sales could be ramping up in some parts of the world, it doesn’t seem the RTX 4070 has had a big impact in the U.S. Rumors point to plans at Nvidia to offer rebates to board partners on the card. And since launch, multiple models that were selling above list price have since dropped down to list price.

Even with reportedly poor sales, it’s unlikely the price of the RTX 4070 will tumble. Rumors point to Nvidia launching an RTX 4060 Ti in May, which, according to some reports, will run $450.

We gave the RTX 4070 a positive review, but many have struggled to get a grip on its price. The card launched at $600, despite the previous-generation RTX 3070 launching at $500. The card only provides a minor generational uplift, too, matching the RTX 3080 for around $100 less, but losing out to AMD’s RX 6950 XT. Instead, the card heavily leans on Nvidia’s impressive DLSS 3 technology, offering stellar performance in small list of supported games.

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Jacob Roach is a writer covering computing and gaming at Digital Trends. After realizing Crysis wouldn't run on a laptop, he started building his own gaming PCs and hasn't looked back since. Before Digital Trends, he contributed content to Forbes Advisor, Business Insider, and PC Invasion, covering PC components, monitors, and peripherals.

Outside of tinkering with his PC and tracking down every achievement in the latest games, Jacob spends his time playing and recording music. Before switching to writing full time, he worked as a recording engineer in St. Louis, Missouri.

Cyberpunk 2077’s Overdrive mode still isn’t a reason to buy a new GPU

Cyberpunk 2077 on the Cooler Master GP27Q monitor.

Cyberpunk 2077's long-awaited Overdrive feature is here. Announced alongside the Nvidia RTX 4090, the new ray tracing mode brings full path tracing to the world of Night City -- and it looks incredible. It's also extremely demanding, and although there's some argument that the visual improvements are worth it, after testing it myself, the new ray tracing mode doesn't feel like a reason to go out and buy a new graphics card.

Path tracing is essentially the hard way of doing ray tracing, and it's only possible now with the immense power of current-gen GPUs and some crafty AI frame generation. So if you don't have access to the latest and greatest, you can't turn on the feature. Don't be worried, though; for as impressive as path tracing is on paper, it doesn't overhaul the look of Cyberpunk 2077 entirely.
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Oops — Nvidia has just accidentally revealed a brand new GPU

MSI RTX 4080 Suprim X installed in a PC.

Nvidia's RTX 4070 is reportedly right around the corner, but the chipmaker is yet to release any official announcement about the new GPU. It still managed to confirm its existence in a stealthy way.

The latest addition to Nvidia's lineup of the best graphics cards appeared in a slide that shows off Nvidia Reflex. The technology is coming to Counter-Strike 2, and the RTX 4070 is most likely coming to various retailers in just a few days. Did Nvidia really intend to reveal it in such a low-key way?

Forget the RTX 4090. Here’s why you should buy an older GPU instead

The RTX 4090 and RTX 3090 sitting on a table side-by-side.

Strangely, shopping for a graphics card has never been harder. During the GPU shortage, we weren't spoiled for choice -- you had to take whatever was on the shelf and be happy with it, or not shop at all. Now, with all of the best graphics cards in stock, the marketing war has begun once again.

Nvidia is pushing hard in this generation by focusing on performance. The RTX 4090 is intensely powerful but also expensive, and the other cards in the RTX 40-series aren't any better in that regard. One might say that this is the price to pay for top-notch gaming capabilities. But do you really need a current-gen card for AAA gaming in 2023? Let's find out.