Marketings

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Case Study—Visualizing Value for Top General Merchandise Retailers

Case Study—Visualizing Value for Top General Merchandise...

Shopping had been transformed in the past half century. Shoppers have changed since...

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Ready, set, stop. Why Olympic campaign clichés need to end

Ready, set, stop. Why Olympic campaign clichés need to...

Despite sport's growing creative influence, Olympians are often portrayed in outdated...

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PHD maintains lead as Very Group win propels Zenith up rankings

PHD maintains lead as Very Group win propels Zenith up...

Three new shops enter the top 20 league table this month.

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Specsavers Creative lures senior hires from T&Pm and Adam & Eve/DDB

Specsavers Creative lures senior hires from T&Pm and Adam...

The in-house creative team has also made two internal promotions.

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Revealed: why UK media buying is behind the shift to digital

Revealed: why UK media buying is behind the shift to digital

UK media agencies seem to be hooked on spending on traditional media, based on analysis...

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World Wildlife Fund spotlights global climate records in Olympics campaign

World Wildlife Fund spotlights global climate records in...

The 60-second spot contrasts the reality that as athletes shatter records at the...

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Getting Your Team Quickly to Embrace AI

Getting Your Team Quickly to Embrace AI

Are your staff or colleagues resistant to using AI in their work? Wondering how...

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8 Copywriting Hacks Backed By Science

8 Copywriting Hacks Backed By Science

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the...

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Substack Is The New Branding Frontier for Founder-Influencers. Is It Working?

Substack Is The New Branding Frontier for Founder-Influencers....

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable...

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X Continues To Highlight Misleading Stats About Its Performance

X Continues To Highlight Misleading Stats About Its Performance

The platform hasn’t added any daily active users since November 2022, although it...