Marketings

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Snapchat Partners With Google for Expanded AI Push

Snapchat Partners With Google for Expanded AI Push

Snapchat’s looking to Google’s Gemini over OpenAI’s GPT models.

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TikTok Announces Shutdown of Separate TikTok Music App

TikTok Announces Shutdown of Separate TikTok Music App

TikTok’s own music streaming service has failed to catch on with users.

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Spotify phone booth activation highlights benefits of starting Christmas ads now

Spotify phone booth activation highlights benefits of starting...

The campaign is Spotify’s first out-of-home work in the UK.

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Campaign’s Audio Advertising Awards returns for 2025

Campaign’s Audio Advertising Awards returns for 2025

New categories for creative direction and media planning added.

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What even is a trend any more? And do we care?

What even is a trend any more? And do we care?

Brands need to move beyond outdated strategies and work with audiences to stay relevant...

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Dentsu Creative ECD Sue Higgs departs

Dentsu Creative ECD Sue Higgs departs

The executive creative director says she's 'on the cusp of a new adventure'.

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Lotus Bakeries picks creative agency for two brands

Lotus Bakeries picks creative agency for two brands

Brand campaigns for Bear and Trek in the pipeline.

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7 Key Benefits of Digital Marketing Outsourcing: A Complete Guide

7 Key Benefits of Digital Marketing Outsourcing: A Complete...

Instead of getting overwhelmed by the increased marketing workload and being unable...

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NewJeans Unveiled as Calvin Klein Brand Ambassadors

NewJeans Unveiled as Calvin Klein Brand Ambassadors

NewJeans, the K-pop sensation, brings their unique style to Calvin Klein's Fall...

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B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should...

Over the last decade, I’ve helped set and track marketing goals for B2B businesses...