Marketings

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Coca-Cola OOH campaign celebrates shape of its glass bottle

Coca-Cola OOH campaign celebrates shape of its glass bottle

WWP Open X made the campaign.

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Chanel’s Marketing Campaigns and Strategies: What Works and What Doesn’t?

Chanel’s Marketing Campaigns and Strategies: What Works...

Chanel’s marketing exists in its own time zone, and only a few brands are able to...

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Every Team Should Know Its Earned Media Value — Here's Why

Every Team Should Know Its Earned Media Value — Here's...

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention....

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Main Character Energy: What Black Panther Can Teach You About Inclusive Marketing

Main Character Energy: What Black Panther Can Teach You...

“Inclusive marketing is all about brands acknowledging the many ways that people...

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Bluesky Adds Verification Check Marks for Approved Users

Bluesky Adds Verification Check Marks for Approved Users

Bluesky’s trying a different approach to scaling its verification process.

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X Experiments With Updated Video Playback UI

X Experiments With Updated Video Playback UI

X continues to refine its video display tools.

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Which Countries Have Invested the Most Into AI Development [Infographic]

Which Countries Have Invested the Most Into AI Development...

The U.S. and China continue to lead AI investments.

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Threads Prompts Users To Add Topics of Interest to Their Profiles

Threads Prompts Users To Add Topics of Interest to Their...

A new way to help creators gain more followers in the app.

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A Guide to Reels Ads [Infographic]

A Guide to Reels Ads [Infographic]

Some handy pointers for your Reels promotions.

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How AI Technology Is Quietly Rewiring American Healthcare

How AI Technology Is Quietly Rewiring American Healthcare

Something big is happening in American hospitals—and it’s not another shiny new...