Marketings

bg
Snapchat report positions the app as a B2B marketing tool

Snapchat report positions the app as a B2B marketing tool

New data released in partnership with GWI found that digitally native users are...

bg
xAI considers offering a free version of Grok Enterprise

xAI considers offering a free version of Grok Enterprise

The potential rollout would be available to companies with at least 50 employees,...

bg
X invites users to beta test X Chat app

X invites users to beta test X Chat app

The separate tool will function similarly to Meta’s Messenger and will be linked...

bg
Meta tests shopping AI chatbot in U.S.

Meta tests shopping AI chatbot in U.S.

The feature would allow users to request product recommendations, per Bloomberg,...

bg
X usage declined in the EU in the second half of 2025

X usage declined in the EU in the second half of 2025

The platform’s latest reporting showed a decline of nearly 15% since the first half...

bg
X to take action against AI deepfakes of the Iran conflict

X to take action against AI deepfakes of the Iran conflict

Nikita Bier, the platform’s head of product, said users who don’t add AI disclosures...

bg
Meta updates Edits app with more creation tools

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while...

bg
The Japan Carry Trade Unwinding

The Japan Carry Trade Unwinding

In the US there are prime brokers (Morgan Stanley, Goldman etc) who are able to...

bg
Formula E selects agency for CRM and fan engagement

Formula E selects agency for CRM and fan engagement

Agency was crowned after competitive pitch run by Formula E’s procurement team.

bg
WPP shakes up bonus scheme to drive collaboration as annual pot halves to £181m

WPP shakes up bonus scheme to drive collaboration as annual...

Incentives will be more closely linked to parent company, with half of bonus tied...