Royal Caribbean seeks ‘year-round’ private island destinations

Line looks to expand Perfect Day portfolio

Koichiko Koichiko
Nov 4, 2022 - 21:04
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Royal Caribbean seeks ‘year-round’ private island destinations

Royal Caribbean is targeting “year-round” destinations as it looks to expand its private island portfolio.

Speaking to Travel Weekly on a trip to London, senior vice-president of international sales Bert Hernandez confirmed developing more Perfect Day private islands was “a significant part” of the line’s business model, adding that Cyprus was an option.

Currently, the line offers Perfect Day at CocoCay in the Bahamas but is restarting its project in Lelepa, Vanuatu, and identifying other opportunities in Mexico and Japan.

The line is also revamping its first private island at Labadee, Haiti, into a Perfect Day experience.

Hernandez said: “The destination has got to have a government that is willing to work with us and they have got to have capacity for long-term, year‑round deployment.”

Hernandez recently went to Cyprus to look at the possibility of creating a Perfect Day facility in the eastern Mediterranean.

He said a Perfect Day destination in Cyprus would be “more focused towards Europeans” because US guests tended to prioritise visiting Europe’s cultural sites.