Unforgettable Croatia reports trade sales at ‘all-time high’

Unforgettable Croatia has reported its “best-ever” launch period with trade sales at an “all-time high”.

The small-ship operator, which is part of the Unforgettable Travel Group, released its 2025 programme in mid-April and said it has seen a 14% increase in passengers booked year on year, with 2024 previously a record-breaking year.

It hailed the performance of the trade, saying agent bookings are at record levels and trading 62% up on last year, which it partly attributed to the expansion of its sales team earlier this year.

Unforgettable Croatia also reported more customers are booking pre and post-cruise land extensions, saying the number of passengers combining a cruise with a land stay to destinations such as Slovenia, Italy, Greece and Turkey has seen a 60% year-on-year increase.

Chief commercial officer Graham Carter said: “This increase in demand is testament to the time and consideration that our team puts into creating unique itineraries unlike anything else on offer.

“Our 2025 luxury small-ship programme offers an intimate way to explore the Dalmatian coast and, with a maximum of 38 guests on board, our crew can ensure a truly personalised service alongside authentic, local experiences.”

More: Unforgettable Travel Group bolsters senior team with two hires