Classifields ads

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Why NBCU, Fox and other networks are partnering to share streaming data and certify measurement firms

Why NBCU, Fox and other networks are partnering to share...

Netflix, Amazon, Disney and more aren't in the initial group, but are invited to...

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Back to the office—6 reasons creatives need to be together IRL

Back to the office—6 reasons creatives need to be together...

We shouldn’t risk sacrificing creativity for convenience.

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Why Mastercard’s CMO is bullish on Web3

Why Mastercard’s CMO is bullish on Web3

At CES, Raja Rajamannar praised central bank digital currencies, soulbound tokens and...

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Doritos Super Bowl commercial to feature mystery celeb, TikTok dance contest winner

Doritos Super Bowl commercial to feature mystery celeb,...

Frito-Lay snack brand making 23rd Super Bowl ad appearance.

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FanDuel’s Super Bowl plans include a live ad starring Rob Gronkowski and a $10 million giveaway

FanDuel’s Super Bowl plans include a live ad starring Rob...

The sports betting brand details how it is trying to lure subscriptions before the...

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PepsiCo to launch new Sprite competitor to target Gen Z

PepsiCo to launch new Sprite competitor to target Gen Z

VaynerMedia has brand account for Sierra Mist successor.

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Pinterest shows how retail media networks and data clean rooms collide at CES

Pinterest shows how retail media networks and data clean...

Forget electronics, advertisers want to talk about post-cookie ad targeting and...

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Ad business cut 3,500 jobs in December as market goes cold

Ad business cut 3,500 jobs in December as market goes cold

Ad employment declined in three of the past four months. Overall U.S. employment...

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McDonald's rolls out new growth plan—and adds duties for global CMO Morgan Flatley

McDonald's rolls out new growth plan—and adds duties for...

The fast-food giant will speed up store openings and consider jobs cuts.