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Why crypto payments could be a powerful marketing tool

Why crypto payments could be a powerful marketing tool

Cryptocurrencies grant brands better access to audiences and commerce in Web3.

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How Procter & Gamble and Unilever are extending LGBTQ+ efforts well beyond Pride month

How Procter & Gamble and Unilever are extending LGBTQ+...

CPG titans see need for year-round work and links to brand strategy, as anti LGBTQ+...

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Fall TV schedules downplayed as networks focus on streaming efforts

Fall TV schedules downplayed as networks focus on streaming...

Fox withheld its schedule while ABC emphasized its lineup, and advertisers don’t...

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TikTok’s new ad feature to help brands find smaller creators

TikTok’s new ad feature to help brands find smaller creators

Branded Missions will see brands share a brief with the creator community as a way...

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Temasek subsidiary Fullerton tokenises PE fund on ADDX

Temasek subsidiary Fullerton tokenises PE fund on ADDX

Fullerton joins Hamilton Lane and Partners Group in tokenising funds on the platform,...

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Barclays appoints APAC head of Markets

Barclays appoints APAC head of Markets

Hossein Zaimi will replace Matt Pecot, whose retirement from the bank was announced...

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Linklaters Indonesia adds corporate partner to association practice

Linklaters Indonesia adds corporate partner to association...

Teguh Arwiko joins the corporate practice of Linklaters association firm, Widyawan...

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Ashurst appoints managing partner in Singapore

Ashurst appoints managing partner in Singapore

Global finance partner Jean Woo takes on the leadership role in the Southeast Asian...

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HRL Morrison appoints 14 inaugural partners to lead international push

HRL Morrison appoints 14 inaugural partners to lead international...

The international team brings different backgrounds and perspectives to the firm’s...

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Disney reveals its Disney+ ad plans ahead of upfront

Disney reveals its Disney+ ad plans ahead of upfront

Disney plans to keep Disney+ ad load to four minutes per hour or less, and will...

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Brands need to strike a balance to succeed in the metaverse

Brands need to strike a balance to succeed in the metaverse

As brands begin to experiment with the metaverse, they should be mindful of historic...

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Why brands should work with more deaf and disabled talent

Why brands should work with more deaf and disabled talent

Brands are potentially missing out on a market of 1 billion people.

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Elon Musk says Twitter must prove bot claims for $44 billion deal to proceed

Elon Musk says Twitter must prove bot claims for $44 billion...

Twitter said it is 'committed to completing the transaction on the agreed price...

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Why Huge is swapping many of its physical offices for experiences and co-working spaces

Why Huge is swapping many of its physical offices for experiences...

Huge will reimagine two of its larger offices to become more like clubhouses.

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Nike resurrects Spike Lee’s Mars Blackmon in 50th anniversary campaign

Nike resurrects Spike Lee’s Mars Blackmon in 50th anniversary...

Spike Lee returns as Mars Blackmon in Nike's 50th anniversary campaign.

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United Airlines debuts biggest brand campaign in nearly a decade as travel rebounds

United Airlines debuts biggest brand campaign in nearly...

United Airlines debuts its first major brand campaign from new agency 72andSunny...