Classifields ads
Marketers’ consumer data may be extremely flawed—how Truthset...
Truthset launches Data Collective, comprised of 20 players in the space, to find...
5 ways influencer marketing will be impacted by an economic...
Shrinking marketing budgets in the face of an impending economic downturn will change...
Dry January marketing—how brands are reaching the sober-curious
As interest in sober lifestyles increases, brands move to capitalize.
DE&I—how brands and agencies can prevent layoffs from undermining...
4 ways for companies to maintain their commitment during downsizing.
Why real estate brands are cutting ad spend and adopting...
Amid layoffs and rising interest rates, real estate brands have pulled back from...
How Reddit can help brands predict future consumer trends—including...
Reddit releases new study at CES that uses hive mind to forecast where brands should...
Kohl's TikTok response to a NSFW video is part of larger...
Raunchy content can be an opportunity for brands to attract younger customers.
BMW puts media and creative into agency review
The German luxury auto brand begins procurement-mandated review in North America...
Nielsen brings next-gen measurement to market—but isn't...
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call...
Behind Mtn Dew’s integration in WWE’s Royal Rumble
Mtn Dew's Pitch Black beverage will be embedded in a match.
