Classifields ads
Netflix’s ‘Stranger Things’ marketing offers clues to its...
How the streaming giant will look to worldbuilding as a way to regain its footing...
Nancy Hill becomes CEO of independent agency Marcus Thomas
Former 4A's head Nancy Hill will shutter her Media Sherpas consultancy later this...
McDonald's to sell its Russia business, leave country altogether
The fast-food chain has initiated a sale process after temporarily closing its restaurants.
Watch the newest commercials from MassMutual, Peacock,...
MassMutual says, “Together we’re greater than one” in a spot timed to the Stanley...
What Sprite's viral TikTok challenge could teach other...
Sprite is the latest brand to find itself going viral organically on TikTok, thanks...
Elon Musk declares $44 billion Twitter takeover ‘on hold’
Twitter slumped 20% in pre-market trading after Musk's tweet.
This d-to-c wine brand is making fun of snobs to promote...
As the alcohol industry embraces e-commerce, Firstleaf seeks notice with a lighthearted...
Why podcast measurement is hotter than ever, plus biggest...
Plus, TelevisaUnivision’s Hispanic market data, latest agency employment stats,...
TV upfronts 2022—what brands should expect from ad pitches
Measurement alternatives, shoppable ads and new streaming opportunities will be...
How job site Monster is recasting itself following 'The...
Monster's first campaign from Arnold aims to attract younger job seekers and those...
3 keys to the ‘evolutionary revolution’ in multiscreen...
Multiscreen TV marketing today represents an evolution that requires a holistic,...
Asian representation is slowly growing in TV shows, Nielsen...
Nielsen's latest insights report, which also show increased family viewing, was...
TikTok positions itself as a complement to TV advertising
New study from the social media giant shows viewers remembered a brand better if...
Don’t try to change creators. Just pick the right ones...
Marketers are seeing greater success with niche creators hyper-focused on specific...
New Hispanic data graph closes gap in representation in...
TelevisaUnivision identity graph addresses data inequities that are keeping the...
Watch live at 1 p.m. EDT: Edward Norton talks media measurement
The actor and co-founder of EDO to discuss the state of media measurement and how...
