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Relationship marketing company CM Group rebrands to Marigold, Kantar unveils Vivvix: Datacenter Weekly

Relationship marketing company CM Group rebrands to Marigold,...

Also: Kantar unveils Vivvix, the NBA’s data play, macroeconomic news in a nutshell,...

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How TikTok, McDonald's, Apple and others are celebrating Lunar New Year

How TikTok, McDonald's, Apple and others are celebrating...

The Year of the Rabbit begins with some fun, innovative and emotional advertising.

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How HBO used video game fandom to market ‘The Last of Us’

How HBO used video game fandom to market ‘The Last of Us’

HBO built hype for the video game adaptation via years of ‘breadcrumb content.’

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ChatGPT writes Super Bowl ads—see how AI would script Big Game creative

ChatGPT writes Super Bowl ads—see how AI would script Big...

Ad Age put ChatGPT to the test, plugging in what we currently know about several...

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Fintech startup Bolt uses memes to connect with Gen Z as part of rebrand

Fintech startup Bolt uses memes to connect with Gen Z as...

Digital payment startup Bolt's rebrand is led by the “#Shopperganger” meme generator,...

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Behind AB InBev's Super Bowl strategy—Bud Light's new tagline, Michelob Ultra's 'Caddyshack' play and Bud goes regional

Behind AB InBev's Super Bowl strategy—Bud Light's new tagline,...

What Anheuser-Busch InBev has planned after giving up alcohol exclusivity in the...

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Sundance draws CMO interest as execs rethink events amid new priorities

Sundance draws CMO interest as execs rethink events amid...

CMOs are making changes to their events calendar this year and considering new opportunities...

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What's driving innovation in wellness? Hear from brands and agencies on March 7

What's driving innovation in wellness? Hear from brands...

Ad Age hosts its annual conference on transformation in health and wellness marketing.

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Wieden+Kennedy opens office in Mexico City

Wieden+Kennedy opens office in Mexico City

Wieden+Kennedy increased its global footprint earlier this month by opening a new...

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Why marketers must be leaders in data privacy and transparency

Why marketers must be leaders in data privacy and transparency

While the use of personal data must be consistent with laws, privacy protection...