Classifields ads

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Digital advertising’s environmental impact and the journey to becoming more sustainable

Digital advertising’s environmental impact and the journey...

The ad industry needs to agree on a common methodology to reduce carbon emissions...

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Watch the newest commercials from Apple, Hulu, FanDuel and more

Watch the newest commercials from Apple, Hulu, FanDuel...

Hulu says, “Be obsessed.”

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Toyota sitting out Super Bowl for first time since 2017

Toyota sitting out Super Bowl for first time since 2017

The decision signals that the automotive category could be light in this year’s...

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R/GA CMO Ashish Prashar to depart

R/GA CMO Ashish Prashar to depart

Prashar joined the Interpublic Group of Cos.' shop  in 2020.

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Nielsen rival Samba TV divests ad sales to focus on measurement

Nielsen rival Samba TV divests ad sales to focus on measurement

Samba sells its ad sales division to MiQ as it looks to sidestep conflicts with...

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HBCU brand deals are on the rise—what marketers are getting right and wrong

HBCU brand deals are on the rise—what marketers are getting...

Enrollment in Historically Black Colleges and Universities is rising and brands...

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How AI’s digital memory can debunk brand narratives

How AI’s digital memory can debunk brand narratives

ChatGPT’s single-response search results are also a de facto BS detector and greenwashing...

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Watch live at 12:30 p.m. ET: Barstool Sports CEO on the future of live sports, betting and NIL deals

Watch live at 12:30 p.m. ET: Barstool Sports CEO on the...

Erika Ayers discusses how the media company is leaning into live sports and how...

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Twitter ad sales plunged 46%, while TikTok, Pinterest gained following Musk takeover

Twitter ad sales plunged 46%, while TikTok, Pinterest gained...

Brands fled Twitter during its first days under Elon Musk's ownership and moved...

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Top 5 diversity, equity and inclusion efforts to know about right now

Top 5 diversity, equity and inclusion efforts to know about...

These DEI efforts were developed by charities, hospitals and major brands such as...