Classifields ads

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DE&I—how brands and agencies can prevent layoffs from undermining progress

DE&I—how brands and agencies can prevent layoffs from undermining...

4 ways for companies to maintain their commitment during downsizing.

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Why real estate brands are cutting ad spend and adopting new tactics like the metaverse

Why real estate brands are cutting ad spend and adopting...

Amid layoffs and rising interest rates, real estate brands have pulled back from...

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How Reddit can help brands predict future consumer trends—including bug eating and space tourism

How Reddit can help brands predict future consumer trends—including...

Reddit releases new study at CES that uses hive mind to forecast where brands should...

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Kohl's TikTok response to a NSFW video is part of larger brand trend

Kohl's TikTok response to a NSFW video is part of larger...

Raunchy content can be an opportunity for brands to attract younger customers.

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BMW puts media and creative into agency review

BMW puts media and creative into agency review

The German luxury auto brand begins procurement-mandated review in North America...

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Nielsen brings next-gen measurement to market—but isn't using it for deals yet

Nielsen brings next-gen measurement to market—but isn't...

Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call...

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Behind Mtn Dew’s integration in WWE’s Royal Rumble

Behind Mtn Dew’s integration in WWE’s Royal Rumble

Mtn Dew's Pitch Black beverage will be embedded in a match.

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How Levi’s is tapping into TikTok, conscious consumerism and live shopping trends

How Levi’s is tapping into TikTok, conscious consumerism...

Levi's Chief Marketing Officer Karen Riley-Grant joins the Marketer's Brief podcast...

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Why Super Bowl ads will likely bypass influencers

Why Super Bowl ads will likely bypass influencers

Brands use influencers for many things, but the Super Bowl has been reserved for...

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33 ad execs predict industry trends for 2023

33 ad execs predict industry trends for 2023

Industry insiders polled by Ad Age forecast some potentially bumpy, but ultimately...