Classifields ads
Jake Paul endorses Celsius energy drink, which competes...
In choosing Paul as its brand ambassador, Celsius challenges his brother Logan Paul’s...
Wendy’s ‘Square’s the Beef’ campaign tweaks famous slogan
March Madness spot promotes burgers with Reggie Miller.
Steve Stoute on the making of a legendary Reebok commercial
The founder and CEO of Translation and UnitedMasters on how he won over the naysayers...
How Starbucks is using Twitch to find new consumers
The coffee chain’s partnership with freestyle rapper Harry Mack is part of a wider...
What Formula 1 racing can teach agencies about productivity
How real speed is the result of thoughtful and measured action.
How generative AI is creating custom content in email marketing
The scale made possible by AI bots is finding a use case in a tried-and-trusted...
Geico gives media business to IPG’s Mediabrands
Geico gives its media business to IPG's Mediabrands following a five-month review.
Ageism at ad agencies—4 ways creatives can fight back
It’s time to fix the one-sided love affair between advertising and the talent that...
Black History Month 2023—how Apple, Nike, Spotify and other...
This year’s initiatives span music, gaming, health and more.
AI and fake brand collabs—how ChatGPT, DALL-E and Midjourney...
Creators are obsessed with using AI image generators to design the wildest brand...
Why some DTC brands are reducing their influencer marketing...
Despite the sector’s overall growth, some direct-to-consumer companies are pulling...
Filmmaker Garrett Bradley on creating work for ‘a more...
The Oscar nominee, now represented by Prettybird, says her art is driven by one...
Market Views: Adani crisis and the risks of EM investing
The Adani allegations have placed the importance of effective due diligence in the...
Hong Kong issues debut tokenised green bond
The transaction achieves a global first for any government issuer and marks the...
Interview with Peter Burnett, managing director at Standard...
Burnett spoke to FA about the opportunities that Hong Kong continues to offer foreign...
“Japan-related M&A activity will remain strong...
FA speaks to recently appointed DLA Piper Tokyo-based recruit, Peter Armstrong,...
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