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PAG secures largest ever sustainability-linked credit facility

PAG secures largest ever sustainability-linked credit facility

The landmark sustainability-linked facility caters to heightened interest in ESG...

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PepsiCo doubles down on HBCU sponsorship

PepsiCo doubles down on HBCU sponsorship

Eight brands supporting multiple sports as Pepsi looks to widen HBCU recruitment...

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Terry Crews, as Camacho from ‘Idiocracy,’ filmed his colonoscopy for a cancer PSA

Terry Crews, as Camacho from ‘Idiocracy,’ filmed his colonoscopy...

Super Serious and Maximum Effort team up for a sequel to last year’s ‘Lead From...

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Work-life balance—why creatives need hobbies and interests outside the office

Work-life balance—why creatives need hobbies and interests...

How to revitalize your mind and spark new ideas.

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Gut hires DDB Chicago president as its first US CEO

Gut hires DDB Chicago president as its first US CEO

Sandra Alfaro will begin her new role at Gut in September.

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PepsiCo, Instacart and Zappi on why consumers deserve a seat at the table during the creative process

PepsiCo, Instacart and Zappi on why consumers deserve a...

Consumer feedback during the creative process helps brands design experiences that...

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Apple taps K-pop band NewJeans for ‘Shot on iPhone’ music video

Apple taps K-pop band NewJeans for ‘Shot on iPhone’ music...

Director Wooseok Shin uses features such as Action mode and Cinematic mode to capture...

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Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador

Why L'Oréal Paris chose Kendall Jenner as its new brand...

Jenner became a lightning rod for 2017 Pepsi ad, but her overcoming the blowback...

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SMS marketing—how AI and data crackdowns are reviving the strategy

SMS marketing—how AI and data crackdowns are reviving the...

With better targeting and customization tools, text message marketing is becoming...

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IPG cuts full-year guidance after second consecutive quarter of declining revenue

IPG cuts full-year guidance after second consecutive quarter...

IPG's CEO cites issues in tech and telecom sectors and digital agencies as having...