Marketings

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Meta Shares More Info on its Incremental Attribution Tracking

Meta Shares More Info on its Incremental Attribution Tracking

Another way to track the performance of your Facebook and IG ads.

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A Paradigm Shift in Cardiac Care

A Paradigm Shift in Cardiac Care

Next-generation intervention cardiology represents a game-changing approach to treating...

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Brand Buzz: August's social media highlights

Brand Buzz: August's social media highlights

Campaign rounds up what brands got up to on socials last month.

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Regan Warner to depart McCann London

Regan Warner to depart McCann London

The executive creative director joined the IPG shop two and a half years ago.

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Craig David stars in latest ‘Did somebody say’ campaign for Just Eat

Craig David stars in latest ‘Did somebody say’ campaign...

The ad was created by McCann London.

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John Lewis campaign celebrates 100 years of ‘Never knowingly undersold’

John Lewis campaign celebrates 100 years of ‘Never knowingly...

The 100-second film was created by Saatchi & Saatchi.

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Dentsu CEO responds to international sale speculation: ‘No decisions have been made’

Dentsu CEO responds to international sale speculation:...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says,...

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Ads with Attitude: Fashion Marketing Campaigns That Built Icons

Ads with Attitude: Fashion Marketing Campaigns That Built...

No matter how big a fan you are of fashion or cultural icons, there is at least...

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Healthcare Marketing Campaigns That Shaped the Industry (and What You Can Learn)

Healthcare Marketing Campaigns That Shaped the Industry...

What will actually shift patient behavior and brand preference in healthcare marketing? ...

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Social Media Marketing Strategies for Fashion Brands (with Real-world Examples) 

Social Media Marketing Strategies for Fashion Brands (with...

Online shopping has fully replaced our traditional methods of shopping, especially...